Generation Z has embraced the concept of slow dating.’ The CEO of Tinder explains all you need to know about the phenomenon—and why it’s become so popular.

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When millennials were in their prime dating years, dating apps became a cultural phenomenon—and a multibillion-dollar industry. However, with many members of that age having gone on to arranging weddings or having children, it’s time for a new generation to stamp their authority on how online romance is conducted.

Over half of those who use Tinder, the world’s biggest dating app, are between the ages of 18 and 25—the highest echelon of the generation dubbed Gen Z. And, in a recent interview with Fortune, new Tinder CEO Renate Nyborg discussed the app’s use by this younger demographic.

What does slow dating entail?

According to her, the normal “millennial path” on Tinder was to match, converse online, and then go on a date within a week or two. However, Gen Z takes a different approach: “You match with someone, you talk, you go on an Animal Crossing date, you speak some more, you trade Spotify playlists, and then you could go on a date two months later,” Nyborg told Fortune.

This is what the CEO refers to as “slow dating”—a more methodical, deliberate strategy to moving from the first swipe online to the first encounter in real life.

Slow dating is not a novel concept. Indeed, Business Insider claimed in 2018 that the word was invented by the makers of Once, a French dating app that allows for just one match every day. Nonetheless, as shown by Kate Balestrieri, a sex therapist as well as CEO “Slow dating, is not a new phenomenon,” he told Men’s Health. but it may seem drastically different for those who have been using dating apps irregularly or vocally for years.”

Why is Gen Z so committed to delayed dating?

What, then, motivated this novel approach to online relationships? Nyborg asserts that the pandemic’s influence had a factor.

“When I deal with 18- and 19-year-olds who are new to Tinder, they have no experience meeting people at college or at the gym—they have only met individuals on Tinder,” she said. “Many individuals approached us expressing their want to join Tinder out of loneliness, and we were able to keep young people meeting new people for the first time.”

For the firm, this has meant assisting young people in “learning how to date,” as Nyborg put it. “We can only get so much information from Netflix films. Several of the features we’ve added train you on what to say and what not to say, as well as how to put yourself out there. Tinder enables you to track various romantic travels. Making it possible for any 18-year-old to follow their path while feeling safe and secure, and discovering methods to recreate or even improve on some of the signs we used to be able to detect in the actual world.”

Increasing the safety of online dating

Tinder has also been beefing up safety safeguards for daters who are concerned about transferring a blossoming connection off the platform. Recently, the app introduced a new reporting flow in collaboration with [anti–sexual violence group] RAINN for reporting sexual assault, harassment, and abuse. Tinder is now teaming with Garbo to provide users the ability to do online background checks on a match for $2.50 each search.