Power of Music (POM) is a new dating app that relies on users’ mutual musical loves to try and help them find true love. The app launched in August, but initially capped registrations to 25,000. Once downloaded, users connect to their favorite streaming service – Spotify or Apple Music, which is then powered by an algorithm that determines compatibility.
At the moment, POM doesn’t support other music streaming services outside of the big two, so fans of YouTube Music and Audiomack might have to wait a bit.
“I think music is a great vehicle for emotion,” said Vihan Patel, the founder of the app, in an interview with the BBC. “I think people are too bored of basic apps like Tinder, Hinge, and Bumble.”
The online dating market is worth billions around the world and as a result we have seen all kinds of specialty services appear over the years like Farmers Only, EliteSingles, and SilverSingles, to name a few. Since the vaccine is available, the ability to meet and connect with others is once again a possibility, and many people have had to endure the pandemic on their own and are likely doubly motivated to try and be in good company now. . Checking the alignment of your musical tastes could actually be very important if you were to endure a future lockdown with your new partner.
How does it work exactly? – The actual functionality of POM is quite vague. In addition to using data from your playlists, the company also asks users to submit their emotional responses to music. Our hypothesis is that the algorithm attempts to match shared interests for specific artists and genres, along with times of day and frequency of use. that people listen to particular music. For example, your practice playlists might not include the type of music you normally listen to, so you wouldn’t want your matches to be based exclusively on that.
POM also hosts events that users can gather with their dates, which feels more organic than, say, a branded, brick and mortar cafe serving as a meeting center. A few weeks ago the company teamed up with a Shazam-style service called identification_of_music to bring people together for a dance party, for example.
Music is not everything – While mutual interests are a great place to start in establishing a connection with someone else, they shouldn’t be the only thing you consider. We’re curious to see how POM manages to keep users engaged in their potential matches beyond the first date, when conversations about their most memorable gigs or favorite artists and albums might start to get stale. Or maybe he doesn’t need it. Maybe that’s enough to give people a new way to make initial connections and they can be trusted to figure out the rest.