I abandoned a bunch of people on Instagram because of the lockdown. Of course, some of them were just boring, and some that I just haven’t interacted with in ages. But the main divides were people who had opposing views on the pandemic and vaccinations – not because I can’t handle an opinion that isn’t the same as mine – but because I can’t. deal with people mindlessly sharing bullshit.
It has become pretty obvious that Instagram has moved away from selfies and bikini photos, and has become another way of ingesting news and sharing our perspectives on the world. So it was no surprise, as I absent-mindedly swept last week, to see the first COVID-19 vaccine trickle making its way into shared profile snaps from dating apps. And why wouldn’t they do it?
Just as you would share your personality traits – pet lover, keen on kids, vegan, whatever – knowing whether or not someone is ready to get the shot can be a huge deciding factor when it comes to to go out with someone. And that’s something the team behind the Bumble dating app for women has also achieved.
From this week until the end of the year, Bumble will allow Australians and New Zealanders to add a “vaccinated” badge to their profile. The choice appears to come from the finding that there has been a 45% increase in the number of users asking for potential dates if they have received the vaccine.
“We know that in the current climate, the ‘Covid conversation’ is increasingly a priority for singles in Australia. Bumble community is changing behavior in light of recent lockdowns in Sydney and Melbourne – more people are asking their matches if they have had the vaccine or if they are showing symptoms of Covid, many are waiting longer to have having sex for the first time, and many slow down the dating process and talk longer before considering meeting an IRL match, ”Lucille McCart, Bumble’s director of APAC communications, told Women’s Health.
“This tells us that while people still have the desire to connect and find love, there are more health and safety considerations in dating. We hope that the introduction of the vaccinated badge will allow people to easily communicate their immunization status to each other, which will make it easier for them to start a conversation around their dating preferences and what they are comfortable with right now. ”
Bumble already offers an in-app COVID preference center that allows the Bumble community around the world to indicate what type of dates they feel comfortable with – whether virtual, socially. distanced or socially distanced with a mask. Adding vaccination the badge function will be part of that.